Designer Ngoc Anh Pham – founder of the fashion brand La Pham – officially introduced the Eternal River collection at New York Fashion Week 2026. This marks the third time La Pham has made its mark at one of the four largest fashion capitals in the world, following London and Paris.
Inspired by the endless flow of rivers, Eternal River depicts the graceful beauty of nature and the eternal spirit of life. The collection embraces sustainable fashion, featuring natural materials, traditional handicraft techniques, combined with contemporary design thinking – both practical and globally integrated.
In its journey to bring Eternal River to an international audience, La Pham has collaborated with many partners, among them COMAY proudly contributed to spreading the "Made in Vietnam" spirit – where heritage is not only preserved but also reborn in a new creative language.
From Nga Son water hyacinth fibers, Pà Cò beeswax patterns, to the entirely handmade bags, hats, or earrings – all are testaments to the strong connection between Vietnamese artisans and contemporary fashion. And COMAY is honored to accompany La Pham, enabling Vietnamese handicraft values to take flight and reach the world with pride and a unique identity.
COMAY believes that this is just one of many beautiful milestones in the shared journey to preserve, develop, and spread the value of Vietnamese handicrafts on the global fashion map.
