COMAY is honored to accompany the IHF Studio brand at London Fashion Week Spring Summer 2026.
I Hate Fashion (I.H.F) is a brand founded by Vietnamese fashion students in East London in 2013. After several seasons showcasing at Paris Fashion Week, in 2025, I.H.F "returned home" to launch its latest collection for the contemporary youth fashion line named IHF Studio at London Fashion Week Spring Summer 2026, also expressing the designers' love for their homeland by using materials and handicraft techniques rich in Vietnamese essence.
