Designer Ngoc Anh Pham – founder of the fashion brand La Pham – officially introduced the Eternal River collection at New York Fashion Week 2026. This marks the third time La Pham has made its mark in one of the world's four major fashion capitals, following London and Paris.
Inspired by the endless flow of water, Eternal River depicts the graceful beauty of nature and the undying spirit of life. The collection embraces sustainable fashion, featuring natural materials and traditional handicraft techniques combined with contemporary design – both practical and globally integrated.
In bringing Eternal River to an international audience, La Pham collaborated with numerous partners, among which COMAY proudly contributed to spreading the "Made in Vietnam" spirit – where heritage is not only preserved but also revitalized through new creative language.
From Nga Son water hyacinth fibers, Pa Co beeswax patterns, to handmade bags, hats, and earrings – all are testaments to the strong connection between Vietnamese artisans and contemporary fashion. COMAY is honored to accompany La Pham, enabling Vietnamese craftsmanship to take flight and reach the world with pride and unique identity.
COMAY believes this is just one of many beautiful milestones in the journey of preserving, developing, and spreading the value of Vietnamese craftsmanship on the global fashion map.