COMAY is honored to accompany the IHF Studio brand at London Fashion Week Spring Summer 2026.
I Hate Fashion (I.H.F) is a brand founded by Vietnamese fashion students in East London in 2013. After several seasons at Paris Fashion Week, in 2025, I.H.F "returned home" to launch its latest collection for the contemporary youth fashion line called IHF Studio at London Fashion Week Spring Summer 2026. This collection also expresses the designers' love for their homeland by using Vietnamese-inspired materials and artisanal techniques.
